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Built for real motherhood

Your plan changes.
Because your
days do.

MamaFlow reads how you feel today — and builds a movement and food plan around your real life. Not a good day. Today.

S
M
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1,247 mums already on the list · Free forever available
Morning Check-In ☀️
How are you today?
How did you sleep?
😴 Under 4 hours
🌙 4–6 hours — broken
⭐ 6–8 hours — good
Energy right now?
😴
😐
🙂
🔥
Build My Plan →
Today's State
State 5
Gentle strength — 25 min. Your body is ready for this.
1,482
plans delivered today
Sound familiar?

Every app assumes
you had a perfect day.

You didn't. And that's not your fault — it's theirs.

😴

You had 3 hours sleep

But the app still says it's HIIT day. So you skip it. The guilt starts. The streak breaks. You stop opening the app.

⏱️

You have 15 minutes

The workout is 45. You do nothing instead. The app becomes another thing you're failing at. It shouldn't feel this way.

🤷🏾‍♀️

You were cleared. Now what?

The doctor said you're fine to exercise. But nobody told you what that actually means for your specific body, your delivery, your recovery.

The difference

We figure it out for you.

90 seconds every morning. No decisions. No guilt. No guessing.

1
Morning Check-In

Tell us how you slept, how you feel, your energy. Five taps. Under 90 seconds.

2
AI Reads Your Day

The pivot engine builds a plan for exactly where you are right now — using your real personal data.

3
Movement and Food, Today

A workout built for today's body. A food plan built around food you actually eat — not a clean-eating fantasy.

4
Progress Honestly

Strength, energy, recovery — tracked without scales or shame. Your timeline. Your wins.

The Food Philosophy

Your food doesn't need to change.
You just need to understand what it's doing for you.

🍽️

The food your family already eats

MamaFlow works around your food — not the other way around. Whatever is on your table gets mapped to what your body needs today.

🥘

No meal prep theatrics

No colour-coded containers. No batch cooking Sundays. Just what your actual meals look like — and how they work for you.

"It's not about restriction.
It's about fuelling."
MamaFlow is built on the belief that you can eat the food you love — in the portions that work — and still hit every goal. The difference isn't what's on your plate. It's understanding what it does for you.
The Pivot Engine

Every day is different.
Your plan should be too.

Tell MamaFlow how you slept and how you feel. It builds a workout and food plan for exactly that day — not the day you wished you'd had.

Hard day
Under 4 hours. Running on empty.

Your body needs stillness today — and you will not be penalised for it.

Breathwork & pelvic floor · 10 min
Easy, nourishing meals · full calories
Average day
Broken night, but energy showed up.

Meet your body where it is. Build without depleting what is left.

Core reconnection · 20 min
Balanced macros · the food you already eat
Good day
Good sleep. Good energy. Use it.

This is the day you build real strength. Your body is ready for this.

Full strength session · 30 min
Higher protein · push your targets today
9
daily states covering every combination of sleep and energy — from depleted to high-performance. Every version of your day is planned for.

"I've tried every postpartum fitness app. They all made me feel like I was failing. MamaFlow made me feel like someone finally understood what my life actually looks like."

Early tester · Mum of a 14-month-old

Tendai, Founder of MamaFlow
The Founder

I built this because
I needed it.

I'm a corporate professional. I coached myself from 85kg down to 73kg before pregnancy — and since my c-section I've gone from 100kg to 84kg. No fads. Just figuring out that healthy can actually taste good and consistency beats intensity every single time.

But postpartum, with a newborn and a full life suddenly restructured around someone else's needs, I had no idea what to do with myself anymore. Everything I found either ignored the fact I'd had major abdominal surgery, or was built for someone with two hours and a home gym.

None of it was built for me.

MamaFlow is what I wish had existed.

MamaFlow is built by a mum who went through it — not a studio that imagined it.
Tendai
Founder & CEO, MamaFlow Ltd
@tendieex on TikTok @tendieex on Instagram
The Science
Built on clinical evidence. Not assumptions.

RCOG & ACOG guidelines · Caesarean and vaginal separate pathways · Ethnicity-aware modelling · Clinical review before launch.

Read the science →
Pricing

Real support shouldn't
cost a fortune.

MamaFlow will always have a free tier that's actually worth having.

Free Forever
Essential
£0/month
  • ✓ Daily AI pivot plan
  • ✓ 3 workout categories
  • ✓ Calorie guidance daily
  • ✓ Breastfeeding adjustment
  • ✓ No credit card. Ever.
Founding 100
MamaFlow+
£7.99/month
  • ✓ Everything in Essential
  • ✓ Full workout library (200+)
  • ✓ Detailed macros (protein/fat/carbs)
  • ✓ Wearable sync (Apple Watch, Fitbit)
  • ✓ Cycle phase integration
  • ✓ 30-day progress trends
Founding price guaranteed for 24 months · First 100 only
Best Value
Annual
£67/year
  • ✓ Everything in MamaFlow+
  • ✓ Less than one coffee a week
  • ✓ Founding price guaranteed 24 months
  • ✓ Priority beta access
  • ✓ Hardship access available
Join the Waitlist

You deserve support that
shows up for you.

Join the waitlist. Be first in when we launch. Founding member pricing guaranteed for 24 months.

No spam. No nonsense. Just your spot on the list.